SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked. Multi-channel campaigns, brand systems, and CX strategy across youth sports, public sector, and consumer brands.
DC SUSTAINABLE ENERGY UTILITY
Here2HelpDC: Multi-Agency Crisis Communications
Unified DC agencies under one campaign identity and produced the multi-agency awareness video, fully remote.
5
agencies unified
1
centralized resource
Live
sight still active
PLAYER PROGRESSION ACADEMY
CX Audit: Turning Inbox Noise Into Messaging Strategy
Turned monthly inbox audits into a marekting intelligence system that rewrote PPA's website and registration messaging, driving growth across three seasons.
~30%
Inbox volume drop
2x
New player growth
46%
Aquistition increase
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DC SUSTAINABLE ENERGY UTILITY
Don't Get Caught in the Dark: LED Rebate Campaign
Developed messaging framework and directed final LED rebate campaign across 4 paid channels, reaching offline DC audiences through print and audio.
350
organic subscribers
7.5%
CTR
16-22%
Open rate
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PLAYER PROGRESSION ACADEMY
PPA Insider Playbook: Newsletter That Drove Registrations
Built PPA's email newsletter from scratch to over 300 subscribers, a CTR above industry standards with a segmentation framework that made every send relevant.
350
organic subscribers
7.5%
CTR
16-22%
Open rate
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PLAYER PROGRESSION ACADEMY
Premier Soccer Tryout Campaign: First Full-Funnet Paid Push
Built PPA's first multi-channel paid campaign across 7 channels. Led with YouTube after identifying it as the highest-intent channel for the targeted audience.
735
new player sign ups
1,300+
Total sign ups
33%
YoY increase
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PLAYER PROGRESSION ACADEMY
Media Toolkit & Brand Personas: Building From the Ground Up
Built PPA's brand infrastructure from scratch: program one-pagers, leadership bios, visual guidelines, and program personas that gave the org a press-ready identity.
5
agencies unified
1
centralized resource
Live
sight still active
Have a project in mind?
Open to brand strategy, campaign, and integrated marketing roles, agency, in-house, or freelance.