SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked. Multi-channel campaigns, brand systems, and CX strategy across youth sports, public sector, and consumer brands.
SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked. Multi-channel campaigns, brand systems, and CX strategy across youth sports, public sector, and consumer brands.
SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked. Multi-channel campaigns, brand systems, and CX strategy across youth sports, public sector, and consumer brands.
SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked. Multi-channel campaigns, brand systems, and CX strategy across youth sports, public sector, and consumer brands.
MARKETING & BRAND STRATEGIST
I build campaigns at the intersection of sports, culture, and community.
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Youth sports, public sector, and consumer brand experience
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Multi-channel campaigns from brief to launch
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Measurable results across email, paid media, and CX
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Strategist first - I think before I I build
Georgetown University
MS, Integrated Marketing Communications
Hampton University
BA, Strategic Communications
BIO
INDUSTRIES
I build campaigns, content systems, and brand experiences for organizations that are trying to grow with intention. My background spans youth sports, public sector programs, and culture-driven brands. What connects all of it is the same thing: finding the clearest, most human way to tell a story and making sure the right people hear it.
I think like a strategist and work like a creative. That means I'm just as comfortable developing a messaging framework as I am writing the copy, designing the email, or sitting in a room with a client figuring out what they actually need. I've led campaigns from brief to launch, built communications infrastructure from scratch, and found growth opportunities hiding inside operational problems.
Outside of work, my world revolves around sports, sound, and story. Women's basketball, youth athletics, Atlanta's music scene, and independent film aren't just interests — they're the lens I bring to everything I do professionally. I'm drawn to brands and organizations embedded in community life, not just adjacent to it.
Youth Sports & Athletics
Public Sector & Government
Nonprofit & Community Orgs
Sports & Culture Media
TOOLS
CORE STRENGTHS
What I bring to every project.
Systems thinking
I don't just execute campaigns. I build the frameworks, processes, and infrastructure that make them repeatable.
Full-funnel execution
From paid media to email to website copy, I own every stage of the campaign, not just the creative brief.
Cross-sector range
Youth sports, public sector, consumer brands — I know how to read a room and adapt my approach to what the organization actually needs.
Cultural fluency
I understand how culture, community, and identity shape the way people receive and respond to brand communications.
Strategic storytelling
I translate complex programs and services into clear, compelling narratives that move audiences from awareness to action.
Measurable outcomes
Every project I lead connects strategy to a business result, not just engagement metrics, but growth, conversion, and efficiency.
SKILLS & TOOLS
What I do and what I use to do it.
CORE MARKETING SKILLS
Integrated Marketing Strategy
Audience Segmentation & Consumer Insights
Campaign Planning & Lifecycle Management
Content Strategy & Copywriting
Digital Marketing Strategy
CRM & Marketing Automation
Growth Marketing
Budget Management
Marketing Operations & Process Improvement
Cross-Functional Collaboration
KPI & Performance Reporting
Crisis Communication
TOOLS & PLATFORMS
Email & Automation
SendGrid · Campaign Monitor · HubSpot · Brevo
Paid Media & Analytics
Meta Ads · Google Ads · Google Analytics · Looker Studio · YouTube Ads
Creative
Canva · Adobe Creative Suite · Figma
CMS & Web
Wix · Drupal · Orchard · WordPress
CRM & Workflow
Monday.com · Asana · HubSpot CRM · Airtable · Zapier · JIRA · Trello
Social Media
Instagram · Facebook · TikTok · YouTube · X · Reddit
