MARKETING & BRAND STRATEGIST
Strategy that moves people to act.
I build integrated campaigns, brand systems, and communications infrastructure for organizations at the intersection of sports, culture, and community.
WHAT I DO
Strategy first. Execution always.
I work across the full campaign lifecycle — from brief to launch — with a focus on building systems that scale.
Campaign Strategy
Full-funnel campaign development across paid, owned, and earned channels. I build frameworks before I build content.
Paid Media & Analytics
Paid social, YouTube, and display campaign management with performance tracking and channel optimization across the funnel.
Brand & Content Systems
Brand voice, messaging frameworks, content calendars, and editorial systems that give organizations a consistent identity at scale.
Multi-Channel Campaigns
​Cross-channel campaign execution with defined roles for each touchpoint — so every channel is working toward the same conversion goal.
Email & Lifecycle Comms
Segmented email strategy, newsletter development, and lifecycle communications that move audiences from awareness to action.
CX & Community Comms
Customer journey mapping, inbox auditing, and communications systems that reduce friction and improve the resident or parent experience.
HOW I WORK
I think before I build.
Most marketing fails because execution starts before strategy is clear. I work the other way.
01
Read the room
I start by understanding the business problem, not just the marketing brief. What's actually broken, and what would fixing it look like?
02
Build the framework
Strategy before tactics. Channel role, message, audience, conversion path before anything gets made.
03
Execute with intention
Every piece of content, every placement has a defined job. Nothing ships without knowing what it's supposed to do.
04
Measure what matters
I track results that connect to business outcomes, not just engagement metrics.
SELECTED WORK
Campaigns built to last.
Each project is a different problem. The approach is always the same: strategy first, execution with purpose, results that prove it worked.
DCSEU
Here2HelpDC: Multi-Agency Crisis Communications
Unified DC agencies under one campaign identity and produced the multi-agency awareness video, fully remote.
5 agencies unified
Live sight still active
PLAYER PROGRESSION ACADEMY
PPA Insider Playbook: Newsletter That Drove Registrations
Built PPA's email newsletter from scratch to over 300 subscribers, a CTR above industry standards with a segmentation framework that made every send relevant.
350 organic subscribers
5 agencies
View case study →
ABOUT
Strategist. Builder.
Cultural thinker.
I've worked across youth sports, public sector, and consumer brands, and the thread connecting all of it is the same: finding the clearest, most human way to tell a story and making sure the right people hear it.
I think like a strategist and work like a creative. That means I'm just as comfortable developing a messaging framework as I am writing the copy, managing the campaign, or sitting with a client to figure out what they actually need.
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Multi-channel campaign strategy and execution
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Brand-voice, messaging frameworks, and content systems
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CX design and lifecycle communications
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Paid media planning and performance tracking
Let's work together
Open to brand strategy, campaign, and integrated marketing roles, agency, in-house, or freelance.