I’m a marketing and brand strategist with a background in building integrated campaigns at the intersection of sports, culture, and community. My work spans youth sports, public-sector initiatives, and consumer brands, with a focus on translating strategy into clear stories that drive engagement, growth, and long-term connection.

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Professionally, I’ve led multi-channel campaigns, newsletters, and content ecosystems for organizations ranging from a leading youth sports academy to citywide public service programs. Outside of work, my interests are rooted in women’s basketball, youth sports development, music, and film—spaces where storytelling, identity, and culture matter as much as performance.

I’m especially drawn to projects that sit at the crossroads of editorial thinking and execution: shaping brand voice, designing content systems, and building platforms that feel intentional, human, and built to last.